I thought I’d fire off a quick opinion/review double header on the newly launched Gap rebrand during my lunch break. So here it is: Epic Fail. I just can’t see the logic here. Granted, this post isn’t up to my usual researched and meticulously crafted level (ha ha) but I just can’t see the point. Why do they want to look like American Apparel, a brand that had been stealing it’s thunder, but is now in it’s death throes?